This is rich. I was asked to provide a client with a presentation on how to give a presentation to C-Level executives, seriously. Talk about slippery slope. What to say that not only meets the literal structure of a good preso, and what literal structure to follow? The always relevant, who, what, when, where, why and how? The always riveting ACE presentation structure? The marketing framework of; what we are (insert value prop/startling statement here)? Who needs this? Our product does “X” unlike the competition who obviously cannot do “X” as well as us. Which means to you…? Nope, skip them all and go to the source. C-Level people who are pitched more than Larry Ellison’s yacht during a Pisco sour infused, Sydney to Hobart run. That is right I asked the big wigs, the top guns, the man (women) the HMFIC, the buck stops here (it does not by BTW), the subpoenaed, Sarbanes Oxley-ed to death, board managing, decision making, house remodeling, globe-trotting, nothing like you and me crowd....
From my Dad, who can fracture an "ism" with the best of them: "You can lead a horse to water but that is water under the bridge."