It was a dark and stormy night, actually it was clear warm and I was stuck in traffic on the bridge over the Columbia River heading from Portland into Washington. While the HOV lane was available it was moving only slightly faster that the DOA lane of single drivers in their shiny metal boxes. The driver, let’s just call her; Driver 8, asked about my latest foray into working with a company that has arguably world class technology and is stuck the revolving door of needing a step by step plan in order to go to market. Without the plan, there is fear something else may happen. “Well, how are you going to help them?” Driver 8 inquired with all the familiarity of a 15 year partnership (grumble). After several minutes of me making the mistake of thinking out loud and using an impressive string of forward looking phrases, motivational quotes, and promising that my impressive “ism” vocabulary insures this client “field level traction” for sales, Driver 8 turns to me and dead pans; “Ibid.” So...
From my Dad, who can fracture an "ism" with the best of them: "You can lead a horse to water but that is water under the bridge."